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Leading black-owned natural haircare brand Thank God It’s Natural (tgin) has made its official UK launch. Boots customers will be able to shop the brand’s trusted, no–nonsense solutions for a range of textured hair types. 

tgin has previously sold over 25 million products in the US and has partnered exclusively with Boots to bring its hero Moist Collection to the UK. The best-selling Moisture Rich Sulfate Free Shampoo, Triple Moisture Replenishing Conditioner, Honey Miracle Hair Mask and Butter Cream Daily Moisturiser are now available to shop.  

They are formulated with deeply moisturising ingredients including shea butter, amla oil and vitamin E to bring long-lasting hydration, restore softness and enhance shine to leave textured hair nourished, manageable and full of radiant curls.  

Aris Singleton, CEO at tgin, says: “This expansion into Boots marks an exciting new chapter for tgin as we share our brand on a global scale.  

“For 16 years, our mission has been to redefine beauty by cultivating a community that empowers women, and entering the UK market with Boots allows us to reach a community that has long been searching for trusted, high-performance solutions,” adds Singleton.  

As a leading textured haircare brand in the US, tgin has received multiple awards including this year’s Essence Beauty Award and InStyle Red Carpet Beauty Award, as well as amassing celebrity fans including Doechii and Emmy winner Quinta Brunson.  

tgin's Moist Collection is now available online and instore nationwide, from RRP £16.